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Crisis Management: What to Do?

Classroom
October 18, 2017
Washington, DC


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Member Price: $65
Non-Member Price: $95

Overview

 

Richard Levick, a globally recognized expert on crisis management, is our dynamic discussion leader. Directors and guests will be engaged in a priceless learning opportunity on crisis management. 

 

 Key Takeaways:

  1. Lessons learned and best practices - differences between a well-managed crisis (i.e. Tylenol) and a poorly managed crisis (i.e. British petroleum).
  2. Understanding the movement of cyber from data risk to monetary risk to physical and life risk.
  3. Detecting “Astroturf” movements and what to do about them, as well as how activist investors are using hackers to obtain internal data.
  4. Increasing levels of sophistication of external threats and how to respond.
  5. Why direct advertising, PAC funding, lobbying, and public relations no longer work.
  6. How to prepare and respond to a crisis.
  7. How to prioritize crisis protection spending to get the best protection possible.

Location and Time

 

Hogan Lovells
555 13th St NW
Washington, DC 20004

5:30pm - 6:00pm: Networking, cocktails and delicious cuisine

6:00pm - 7:30pm: Program
7:30pm - 8:00pm: Post program networking

 



Speaker Spotlight

 

Richard S. Levick

On a daily basis, Mr. Levick’s prestigious team of professionals spearheads many of the world’s highest-profile campaigns – including Guantanamo Bay; the Catholic Church; the Wall Street crisis; the Gulf oil spill, and some of the most important public affairs matters globally.

Mr. Levick sits on a variety of boards including the World Economic Forum’s Partnering Against Corruption Initiative (PACI) and the National Foundation for Credit Counseling, and, through a Joint Business Relationship, he is an integral part of PricewaterhouseCoopers Anti-corruption Center for Excellence.

He is the past Director of American University’s School of Public Affairs Leadership Program, and a former professor of crisis communications in the graduate school at Georgetown University in Washington, D.C. He lectures regularly at Harvard, Stanford and Georgetown Law Schools and West Point.

Under his leadership, LEVICK has set new standards in global communications and brand protection for corporations, countries, and major institutions. Mr. Levick is one of the communications industry’s most important spokespersons and thought leaders.

A powerful advocate for the strategic initiatives that companies must pursue in today’s perilous environment, he regularly addresses corporate boards as well as industry and government leaders around the world, providing guidance on their most complex communications and reputation management challenges. He is featured in, and authors, countless articles, and is a frequent guest on prime time national and international television programs.

Mr. Levick is a much-sought after keynote and graduation speaker and is a columnist for the top business blogs including Forbes.

Mr. Levick has co-authored five books including, The Communicators: Leadership in the Age of Crisis; Stop the Presses; The Crisis and Litigation PR Desk Reference; 365 Marketing Meditations; and Lessons for Absent Children.


Accreditation

 




Question about this Event?

Contact NACD Capital Area Chapter 400 North Washington Street, Suite 300, Alexandria, VA, 22314 phone: 703-683-4035 email: programs@capitalarea.nacdonline.org